I’ve been fishing since I was around 10 years old, growing up right on the South Coast of the UK. My early days spent sea-fishing, chasing anything I could catch from the local piers and beaches.

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As time went on, I was introduced into freshwater fishing. I started with the usual float tactics for smaller species like roach and perch, gradually working my way up to the bigger fish.

Discovering carp fishing was a turning point, and I’ve been passionate about it for over 35 years now.

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I’ve always had a methodical, detail-focused approach to things. From an early age, I wanted to understand exactly how and why equipment performed the way it did.

After a few disappointing experiences with custom rods from other builders – issues with finish, and overall quality – I decided to learn the skills myself.

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I studied blank selection, spine alignment, guide placement and finishing techniques until I could produce rods that met my own high standards.

In 2014, that passion became a business and Hampshire Custom Rods was born.

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What I enjoy most is working directly with customers to create rods tailored exactly to their needs. Whether it’s a specific action, length, component choice, or look, I collaborate closely to make sure the final build matches your vision perfectly.

Attention to detail is at the heart of everything I do. Every item must be precise and every finish flawless.

My main goal is customer satisfaction. I want every customer who receives one of my rods to feel that their vision of what they were looking for has not only been met but exceeded.

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If you’re looking for a truly custom rod, built with care and precision, I’ll be only too happy to discuss your project.

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Kev